Shop fashion in Melbourne

The retail experience in Melbourne is beyond compare. You may even need an extra suitcase!

Keep it Central

All your fashion needs come together at Emporium Melbourne. Situated in the heart of Melbourne, this mega-mall showcases Australian designers, including Gorman and Zimmermann, on level two. There’s heaps more, too, including Muji and Uniqlo. Linked to Emporium by pedestrian bridge is Melbourne Central.

Designer Style

Spend some time exploring the luxury designer boutiques on Collins Street. You’ll find Versace, Gucci, Prada and many other covetable labels at what locals call the ‘Paris end’ of the street. At 80 Collins, you’ll find a clutch of high-end retailers, including Georg Jensen, Golden Goose and Saint Laurent. Australian designer Şener Besim’s eponymous store, displaying his handcrafted, minimalist jewellery and eyewear, is also here.

History Lesson

Lose yourself in the historic Block Arcade. Built in the late 1800s, it features many of the architectural details of the time, including the skylights, magnificent mosaic floor and stained-glass windows. There’s a diverse range of retailers, including Keshett and Haigh’s Chocolates, but most people like to visit the Tea Rooms 1892, even if it’s just to stare at the cakes and pastries in the window.

Flight to Fashion

Just arrived in Melbourne and want to make your way to the inner city from the airport? For a fast, convenient and affordable travel option, jump on a SkyBus, departing every 10 minutes and go straight to the city centre.


Ready to shop til you drop? Buy your SkyBus Melbourne City Express tickets online now.

A version of this article first appeared in the Official Visitor Guide - Official Visitor Guide, Victoria, Australia (visitmelbourne.com)
Image: Courtesy Visit Victoria.